Today, retail is as much about creating delightful experiences for consumers as it is about selling great products or services. Consumer centric retailers have realised this and are taking advantage of the leaps in digital technology to ensure that shopping with them, irrespective of whether it is at a store, on an app or a website, is pleasurable.
Advanced technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Drones, Advanced Analytics coupled with The Internet of Things are helping make retail business smarter than one can possibly imagine. Together, they are helping create magic at different touchpoints, gather insights rather than data, connect with consumers to create something that is not just meaningful for them but also for the business. Retail Technology Conclave (ReTechCon) 2018 will focus on helping retailers understand all that is smart and cutting edge in retail to become smart. Consumers are getting smarter by the day. It’s time retailers catch up too.