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S Shriram

MD, Smiling Baby

A Retailer by Profession & Choice as he would like to call himself, Shriram is a Retail Professional with over 20 years’ experience.

He started his working life early at the age of 17, scooping ice-cream at Baskin Robbins’ first outlet in Chennai in 1997. After completing his B. Com at RKM Vivekananda College, Chennai in 1999, he pursued his MBA in Marketing from New Hampshire College. He was sponsored all along his education by ITC Ltd. where his father was employed at for 33 years. His first job was in Retail with the RPG Group where he managed operations for Musicworld and Foodworld. Then he was part of the founding team of Central Malls (The Future Group) at Bangalore, Hyderabad and Pune. After a brief stint with United Colors of Benetton, he was responsible for conceptualising, designing, leasing and managing the Retail business at Bangalore International Airport which included Domestic Retail, Duty Free, Food & Beverage, Forex, etc. Later, he was responsible for special assignments and expansion at Cafe Coffee Day where he signed up 140 new cafes all over India. His last professional assignment was with Royal Enfield as General Manager – Marketing & Bus. Dev. where he set-up over 160 Dealerships across the country.

He was adjudged among Top 50 Retail Professionals in India in 2014 by Asia Retail Congress and was conferred Young Achiever by Vels University in 2016. He has been an Entrepreneur since 2014 and currently runs two Start-ups; Smiling Baby is an offline retail store that sells baby products for new born babies upto 6 year old kids. Oyethere.com is a Hyperlocal Ecommerce Marketplace which connects Retailers and Consumers and delivers products to customers within 30-300 minutes of ordering.

He has been a Certified Trainer by RPG Group and Future Group and also a visiting Faculty at prominent B-Schools, such as XIME Bangalore, ISB Hyderabad, NMIMS Bangalore, IIT Madras , Chennai Business School and SRM University, to name a few. He records his thoughts on retail at www.MyRetailJourney.com as well as several other publications such as ET Retail, Tech In Asia, to name a few.

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